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Why Isn't My Home Selling?
People
say the best days to own a boat are the day you buy the boat and
the day you sell it. That's not true when it comes to home
ownership, unless, maybe, you live on a boat. The best days in
home ownership are when you buy a home and all the way through
until the day you decide to sell.
Lots of home owners cry when they sell. Before the ink is dry on
the listing agreement, eyes often swell with tears, and we're
not talking about the listing agent. That's because sellers have
developed relationships with their homes. Homes hold treasured
memories. It's common for sellers to be very emotional about
their home. Some are overcome by seller's remorse. However, some
sellers weep for a different reason. They sob because they can't
sell their home.
Home is Priced Too High
By far, the worst home selling mistake a seller can make is
hanging the wrong price tag on a home. If the home is priced too
high, buyers won't look at it. If it's priced too low, sellers
worry that they'll give away profits.
Pricing a home to sell is an art. Part of the market value is
based on comparable sales, but other factors to consider include
market movement, demand, the home's location and its condition.
If the home is overpriced, buyers might submit lowball offers,
which tend to result in an immediate offer rejection. These
extremely low offers tend to infuriate and insult sellers.
Some agents deliberately overstate the value of a home and push
a seller to sign an overpriced listing. There are many reasons
why agents do this, but the bottom line is sellers lose a
competitive edge when later reducing the price. The bottom line
is sellers who "test the market" get stung.
The Home is in Bad Condition
Getting your house ready for market goes beyond making the beds
and washing dirty dishes. Although I've seen plenty of homes
with toys scattered throughout and dishes piled in the sink;
buyers can't get out of those homes fast enough. There are at
least 10 essential steps to take to preparing the home for sale.
Some homes need updating and quick fixes. Doing repairs before
resale can boost chances of quickly selling. If items are broken
or buyers see deferred maintenance, they wonder what else is
wrong. It's more expensive, actually, not to fix the house.
Dressing your home for showings is called staging a home. Think
of the process like arranging flowers in an attractive vase. If
you or your agent lack the vision or ability to stage, consider
hiring a professional home stager.
Home is Marketed Wrong
Whenever I see a badly shot photograph in MLS, and
perhaps it's the only photo, I want to shake the agent and
scream, "What are you thinking?" But agents and sellers make
plenty of marketing mistakes.
The battle cry of frustrated sellers is: "Why isn't my home
selling?" These are likely sellers who are not employing
marketing strategies designed to expose a home to the largest
pool of buyers. Here are 10 good marketing tips that take the
guesswork out of selling your home.
Once a buyer has entered a home, the marketing continues. To
increase the chances that a buyer will entertain an offer, here
are 10 home showing tips.
Seller Hired an Inexperienced Agent
You can hire a good listing agent or a mediocre agent. They all
cost about the same. Here are 10 reasons to hire an agent.
If you want full-service, then hire a full service agent. If you
are fairly confident your home will sell without a full-service
agent, then talk to a discount broker. Learn the difference
between REALTORs® and real estate agents.
Carefully read the listing agreement to make sure the agent who
brings a buyer is fairly compensated because one surefire way to
make sure an agent won't show your home is to offer a silly
commission percentage.
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CONTACTING MARY
Address
PO Box 5674
Augusta, GA 30916
Telephone
(706) 294-3349 Cell
(706) 796-0106 Office
Fax
(706) 793-8427 |
Copyright 2011 Mary Lee
Williams. All rights reserved. Each CENTURY 21 Office is
Independently Owned and Operated.
Information appearing on or through this
website is deemed reliable but is not guaranteed and is subject
to verification by all parties. The data relating to real estate
for sale on this web site comes in part from the Broker
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Real estate listings held by brokerage firms other than CENTURY
21 Jeff Keller Realty are marked with the Broker Reciprocity
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other than to identify prospective properties consumers may be
interested in purchasing. Mary Lee Williams does not display the
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estate brokerage firms have been excluded.
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